Today, developing a personal brand has become the most productive way to interact with clients. This strategy allows you to сreate an inbound flow of interested leads, provide them with the maximum benefit, build trust, and form long-lasting relationships. In this article, we will consider how to run a commercial blog to get high results in the form of leads, customers, and sales.
How to create an effective content strategy?
On social networks, brands interact with a cold audience, so before selling, you need to attract potential clients and make them want to buy. Content on Instagram is divided into three main types: engaging, warming up, and selling. Each of them leads the user to the next level of the sales funnel and helps to increase sales.
The first step in the sales funnel is engaging content. It is needed to engage the audience in communication with the brand and serves to increase reach and loyalty.
A simple mechanic for increasing activity is to conduct surveys. Choose a controversial or vivid topic related to your product or service, and offer several answers. It’s important to work with your audience and respond to user comments to create a relaxed atmosphere and gain subscribers’ loyalty.
Conduct interactive games that allow you to quickly get a lot of comments and engage users to communicate with each other. Create discussions among subscribers. Bring up a controversial topic for discussion and invite everyone to speak about it.
To keep the attention of a new audience, it is important to ensure initial activity. At the start, it is effective to buy real Instagram followers, likes, comments, etc. This will create a mass effect and start the natural scaling process.
After you have attracted new subscribers and engaged them in communication, you need to tell them about the company. With the help of warming content, you can convey the values and benefits of the brand, show expertise, and build loyalty.
Post life hacks within your field to show your expertise and make life easier for your audience by solving their everyday problems. Do detailed reviews on a topic that customers often have questions about. Show the inner kitchen of work processes. Show how you actually work, develop products, pack and deliver them. So, you will remove some of the objections.
Post reviews. Ask customers to talk about their experience with your product or service. This will close the audience’s objections and prove the quality of your products or services.
The third stage of the funnel is sales. It is important to present goods and services, describe their properties, and tell why it is worth choosing them. With such content, you encourage a warm audience to buy. Encourage purchases with promotions, present thematic collections to show the variety of your assortment, and help customers in choosing.
How to use psychological triggers?
The goal of any marketing activity is to convince people to buy a product or service. For this purpose, experts in promotion actively use triggers – psychological techniques that subconsciously push the consumer to perform a particular step.
One of the most effective triggers is social proof. As part of society, a person unwittingly looks up to others and is usually guided by the opinion of the majority. For this purpose, it’s effective to indicate the number of customers who have already bought the product, post testimonials and successful cases. In social networks, this trigger is easy to reinforce with the help of high statistics in the profile. That’s why most entrepreneurs regularly buy Instagram followers and other activity metrics.
Another way to encourage impulse buying is to convince a member of the target audience that a good deal is about to expire. This trigger activates the desire not to miss the opportunity to save and pushes for a quick response to the promotional offer.
In any target audience, there is a segment of buyers for whom the reliability of the product comes first. For this group of customers, the availability of a warranty certificate, money back, free service becomes a decisive factor.
To sum up, running a business blog is a strategy for the long term, but with the right approach, the investment of time and effort will pay off huge financial returns.