I don’t do golf. But one thing intrigues me about the game: The entire goal is to play the least....
MARKETING
Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled...
Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of...
Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled...
Ok, you guys*, get your scorecards ready. You might have read our list of the most despised industry jargon, buzzwords,...
TikTok is a player. With over 1 billion active users who spend about 20 hours a month watching videos...
Updated Sept. 7, 2022 Branded content as a paid promotion tactic holds power and possibility for content marketers. It grabs...
Updated connector enables brands and retailers to gain customer insights to personalize ads and increase conversion rates NEW YORK, July...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze...
